The 2014 Philadelphia Wings marketing was to portray the players as being the best of the best, and to make it clear that to see the best, you had to come to Philadelphia. This concept was achieved by using imagery of the Philadelphia Skyline in the primary look and feel, as well as using action-shot photos of players, and integrating them into the city. This modern, eye catching look lent itself to all season materials, including the tickets, posters, advertisements, web banners, credentials, pocket schedules, etc.