One World Sports, America's Network for Global Sports airs international sports ranging from Chelsea FC Futbol to English Cricket to Chinese Basketball. In fall of 2015, OWS was able to advertise their content on the Citi Field digital billboards for several weeks. These were created to catch the eyes of drivers on the highway.
During holiday season, a "gift" box is created to send to the affiliate teams that demonstrates the content that is shown on air, but in a creative way, such as in alcohol from highlighted countries.
Graphics are created weekly for social media, and used as handouts for viewing parties, trade shows, sporting events and affiliate presentations.
The 2014 Philadelphia Wings marketing was to portray the players as being the best of the best, and to make it clear that to see the best, you had to come to Philadelphia. This concept was achieved by using imagery of the Philadelphia Skyline in the primary look and feel, as well as using action-shot photos of players, and integrating them into the city. This modern, eye catching look lent itself to all season materials, including the tickets, posters, advertisements, web banners, credentials, pocket schedules, etc.
Travelex, the world's largest foreign currency exchange bureau, partnered up with MasterCard in a co-branded advertising campaign that is being displayed in SIMON malls and outlet malls nationwide. Some of the banners and counter cards are also being displayed in airports as well in their storefronts. The look of the banners and other outsourcing materials follows both Travelex and MasterCard's brand guidelines.
Before the 2014 World Cup, Travelex wanted material that was aimed at travelers heading to Brazil. The goal was to build awareness and educate those traveling to Brazil with tips about local currency, food and drink, and soccer themed facts.
“Milkin” bedtime just got a whole new meaning. Smooze, the kids bedtime milk drink, is an all natural sleep inducer infused with other natural ingredients, such as honey, banana and cinnamon.
When designing all elements of this project, the main focus was to embody the night aspect as well as the use of a cow, as in the sound, texture and even as a character into the brand. These elements help to differentiate it from other products in the market, while also having the ability to attract the eye of children and their parents. The use of color and mix between illustration and photo realistic images, gives an overall contrast that make it stick out in the cooler of other milk products.
Financial information has never looked this scrumptious before. This Wonka Annual Report will surely make your mouth water. Wonka is a very popular brand, known for it's fun shapes, bright colors, and of course its candy. In the design, it was essential to make sure all of these were included in the report in a fun, yet professional way. Incorporating an oompa-loompa-like figure, allows for the demonstration of how candy brings out the little kid in everyone, as well as exposing their inner candy thief. The subtle textures and colors in the background help the character and candy in the foreground to pop out and grab the attention of the reader.
Can you move things with your mind? Start a fire by just simply looking at an object? You can read all about your talents in Dimensioned. This interactive ipad magazine will help you discover the secrets of paranormal abilities or help you to control and understand your own. When working on this system, it was important to make each article a little weird, and maybe a little creepy, whether that was translated in typography, imagery or just the title and content itself. Paranormal talents are a bit strange but they are definitely intriguing, which is displayed in each layout.